☆ MIKEY HEFEZ ★ CREATIVE DIRECTOR ★
☆ MIKEY HEFEZ ★ CREATIVE DIRECTOR ★
Based in Tel Aviv.
Hi -こんにちは- أهلاً - שלום
Hiiii, I’m Mikey Hefez. I’m currently the Head of Creative at Ananey (Paramount Israel), where I lead the marketing design and visual identity work for all our productions. I spend my days shaping key art, brand books, title design, and caring for Ananey’s overall branding language.
I’m a creative director and multidisciplinary designer who loves visual storytelling. My work blends past and future through a feeling I call future nostalgia, mixing timeless aesthetics with modern design. I’m genuinely excited about what technology and AI can bring to the creative world, but I’m also deeply connected to handcrafted mediums like printmaking and silkscreen. What drives me most is the impact that the visuals and campaigns I lead can have, staying with people and becoming part of their core memories in the design and pop-culture world.